Sustrans Content Brief – content for MS Forms

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After discussing your ideas with your local comms officer, use this form to propose your content ideas to the Digital and Design teams.

Use the green buttons in the bottom right corner to head to the next question in the brief. You can also use your Enter key.

Once you’ve submitted your brief, a member of the team and your local comms officer will advise on what content will help you to achieve your objectives.

We can then support you to create a successful and useful piece of content for your target audience.

All briefs will be reviewed and assigned to a team member each Monday morning. They will then be in touch to respond to your brief.

If your request is urgent or more reactive, please email web@sustrans.org.uk to discuss your needs.

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What's your role and what team are you in? *

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Have you discussed this content idea with your local communications officer?

If not, please have a chat with them first before continuing with this brief.

You can find a list of our regional and national communications officers on Susnet.

Yes/No *

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What’s your deadline? *

Date

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Is this a funded project? If so, please provide the FocalPoint project code and cost centre. *

For example: 10006 - COM-STA08.

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Do you already have a communications and marketing plan? If so, please upload it. *

If you don't have a comms plan, please scroll or click the button to skip to the next question.

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What strategic priority does this content support? *

Liveable cities and towns

Paths for Everyone

Other

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What do you need? *

I’m not sure yet

I need something brand new

I have something that needs refreshing

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What are your objectives? What do you want to achieve with this content? *

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Who are you trying to reach (target audience), and what do they need from this content? What do you want them to feel when they see your content? *

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What are your key messages for this content? (Maximum of three). *

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What is your call to action? What do you want people to do once they have seen your content? *

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Who needs to sign off this content? If it's not you, please name the staff member or partner organisation. *

If you are the only person signing off this content, please type 'No'.

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What type of content or design do you think you need to achieve your objective(s)?

We'll use this answer to discuss with you the best types of content for your target audience.

For example, an infographic for social media, a news story on the website etc.

If you're unsure, leave this question blank and we'll recommend what will work best for your target audience.

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What is the content that needs changing? *

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Where is this content currently hosted/saved? *

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Why does this content need refreshing? *

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What needs changing? *

Please upload your document detailing the changes that are required.

For example, this can be a Word document with tracked changes a PDF with comments.

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Do you know who originally created this content? Will they need to sign off any changes made?

If you are the person who created this content originally, please type 'No'.

 

Endings

Ending A

Thank you for filling in this content brief.

As soon as your brief has been assigned to someone in the team, we'll get back to you to discuss creating your content.

In the meantime, if you have any questions please email web@sustrans.org.uk.

Fill in another content brief.

Ending B

Thank you for filling in this content brief.

As soon as your brief has been assigned to someone in the team, we'll get back to you to discuss refreshing your content.

In the meantime, if you have any questions please email web@sustrans.org.uk.

Fill in another content brief.